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Nike Case Study by Vicky Krommyda
Analysis: Nike's free workout apps are key to its high-end pricing strategy | Reuters
Nike Announces Major Reorganization Focused on Consumers, Key Cities and Speed | Shop-Eat-Surf
Nike To Stay Out In Front With Biggest Data Of All: Demographics
Nike's Marketing Strategy: You Should Be (Just) Doing it Too
NIKE, Inc. is Accelerating a Consumer-Led Transformation to Ignite Its Next Phase of Long-Term Growth - Nike News
Nike's direct-to-consumer sales are taking off — Quartz
Inside Nike's Radical Direct-to-Consumer Strategy — Download the Case Study | BoF
Why Nike and I believe the future of influence lies in cities, not countries.
Inside Nike's Radical Direct-to-Consumer Strategy — Download the Case Study | BoF
The Fashion Retailer Nike´s Direct Consumer Offense
The “Key City” strategy for building iconic consumer brands | by Levin Bunz | Medium
Nike E-Commerce: How Nike's DTC Strategy Hits 50% Digital Penetration
How Nike's Direct-to-Consumer Strategy Is Crushing the Competition – Footwear News
Inside Nike's Radical Direct-to-Consumer Strategy — Download the Case Study | BoF
Nike,Inc. social media strategy
Why Storytelling Is The Key To Luxury's Hi-Tech Future | Jing Daily
Case Study: #Nike – Direct-to-consumer through #digital
Nike Marketing Strategy: The Secret Of Success - Mobecls
Nike E-Commerce: How Nike's DTC Strategy Hits 50% Digital Penetration
3 Ways Nike's DTC and Digital Plan is Succeeding in the Marketplace – Footwear News
Nike Brand Profile & Strategy - Sportcal
Colin Kaepernick: Nike has made billions selling rebellion to young people - Vox
NIKE, Inc. Announces New Consumer Direct Offense: A Faster Pipeline to Serve Consumers Personally, At Scale - Nike News
Nike E-Commerce: How Nike's DTC Strategy Hits 50% Digital Penetration
Adidas ramps up key city strategy as it makes a play for Paris
Adidas in China: Success through reaching low tier-cities & digital strategy
Xinjiang cotton: H&M and Nike's differing fates hold lessons for global brands | South China Morning Post
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